Hans Versmissen, CEO Entusia, Belgium

"Very satisfied with the services provided. We were greatly relieved of our market research and the business sessions abroad. As a result, everything was mapped out much faster, so that we could make better decisions."

Entusia is a specially designed collection of underwear for (mild) urine loss. The mission of Entusia is to design beautiful, comfortable, sexy, washable, and reusable underwear for women and men with urine leakage.

Entusia panties are made with a new type of fibre that provides improved absorption. Each slip has a thin lining, a pad that is incorporated into the slip. This pad absorbs urine very quickly, while odours are immediately neutralised.

In the SEAS2Grow process, the product has been further improved by including the findings of end users and healthcare professionals in the future design.

Co-creation sessions and business interviews with healthcare professionals and potential clients took place in four countries. In addition, live tests were held with end users. These activities were carried out by LiCalab (Belgium), municipality of Alkmaar/Smart Homes (the Netherlands), La Vie Active (France) and Anglia Ruskin Univ (Great Britain). A total of 47 end-users participated in the live tests. Eleven healthcare professionals and six experts from distribution/sales attended the co-creative sessions and business interviews.

What was unique was that in SEAS2Grow men tested Entusia underwear for the first time.

Of all users, 80% found Entusia to be a better solution than the alternatives they use today. They based themselves on the following criteria: feeling of dryness, leakage, odour nuisance, skin irritation, ease of use (including washing instructions) and feeling while wearing.

To visit their website, click here.