Building a future together
The ageing of the population in Western economies constitutes a scientific research field and only an interdisciplinary approach, bringing together such disciplines as sociology, epidemiology, developmental psychology, nursing sciences, gerontology, not to mention economics, engineering and design, can offer a clear overview of this phenomenon. Many products and services are developed for the elderly, but usually by engineers or marketers who are unfamiliar with this target population, its needs, concerns and desires. It is therefore important to listen to potential future users, and building to future we want to live in together.
This concept is called co-creation: the collaborative development of new value (concepts, solutions, products and services) together with experts and/or stakeholders (such as customers, suppliers etc.).
How to co-create?
It is relevant to the growing discourse about how to enable the uptake and use of goods and services designed to promote older adults’ independence and how to amplify the potential for economic growth that the demand for such goods and services offers.
Therefore, the AgeTech Accelerator has been set up to offer a wide range of services that could promote co-creation. Services that are offered include:
- Co-creation sessions with end-users, in which end-users will give feedback on a product that is still in the 'idea phase'.
- Lab testing sessions with end-users, in which end-users can test the innovation and provide useful information to the entrepreneurs when the first version of the product is available.
- Live testing with end-users in outpatient or inpatient setting, depending on the product, when the product is close to reaching the market.