What is the Silver Economy?

The Silver Economy is the name wich is used actually to define the market for ageing people in general including specific care products and services for older people and their care givers. It is also often referred to as the Seniors’ Market and covers all products and services intended for people aged over 55 and or in some societies over 60 - 65 years. More formally, “All products and services that are expected to improve disability-free life expectancy or to help dependent elderly people and their caregivers on a day-to-day basis”.